Our Story
Born and raised in New Jersey, Hector Reyes, son of Dominican parents, is a young entrepreneur who studied Business Administration at Pace University, achieving great success. Even in difficult times, Hector Reyes showed commitment by implementing the Law of Attraction. He was immediately offered a job as a representative of Ron Bacardi products. This began the lever to the world of spirits marketing. Soon, he received immediate offers from other companies, being the lucky Southern Wines Spirit, where he worked for more than 7 years standing out as one of the top sales representatives of area.
Mr. Reyes decided to launch a product of promising quality at an affordable price for the Latino community. Hector Reyes, complete success as he created the well known Wine Luscious, ranked right now as one of the most consumed by the Latino and African-American based in New York City. Wine Luscious was made available to buyers in more than 6 states. In addition, Hector Reyes launched their latest and greatest project after Luscious Vines: Don Reyes, Dominican Rum.
Besides being a leading dealer in the Latino community, Reyes has been dedicated to working with various nonprofit foundations, which highlights his participation in programs against breast cancer. He also helps children with physical and / or mental disabilities.